May 28, 2022 4:16 pm

How to use a 360° virtual tour as a marketing tool

There is no need to explain why a   virtual tour of belongings absolutely makes feel in terms of selling a belongings. This one moment, whilst you appearance out of a window or you see the sun rays within the living room: this “WOW – I need this area – second” can be executed before the capacity client has even set foot in the residence. Thanks to Virtual Reality!

The real property marketplace has come an extended way with reference to promoting residences. From Pre-digital times, where short advertisements in newspapers and analogue catalogues were the states of the artwork, to on line market places, with massive descriptions and plenty of photos. Virtual Reality is a new milestone. It has already accelerated the income numbers of actual property significantly and will hold doing so. According to Goldman Sachs, Virtual and Augmented Reality will reach $80 billion via 2025.

So far so correct. But how do you integrate a 360° virtual tour into your website? And how exactly does it boom your conversion price?

Ways to integrate the 360° digital tour into your real property website
There are distinct visible options for integrating 360° digital excursions into your internet site. Each of them offering distinctive stages of intensity regarding the immersive experience of the tourist.


Using the frame alternative provides a completely immersive enjoy. The ability patron sees only the object at the display and isn’t always distracted by different content material. A precise situation to get the “WOW -moment”. Check out the example beneath of ways the body option seems on a mobile device

Prompto 360° virtual tour embedded in a frame

Using the overall width of your browser in place of the frame-choice has the gain, that the revel in can begin immediately beforehand as soon as the capability consumer entered your website. Meaning no energetic selection is wanted, the tourist is rather gently pulled in to the experience. You are the usage of the whole width of the display screen, however in comparison to the body option, there is other content on the screen which is probably distracting.

Hosting the 360° virtual tour for your actual estate internet site
How does it appear like on a actual property marketplace?

On a real estate market, you need to integrate the web hyperlink to the advert information. How the 360° digital excursion is then displayed also depends on the market itself.


How to use actual property 360° virtual tours on social media
Social media networks guide 360° digital excursions and pics providing you with the possibility to attract new clients in an interactive way. If you have got in mind the overload of content absolutely everyone is eating normal, a digital excursion may be a actual thumb-stopper.

On Facebook

On Instagram

How to use 360° digital excursions on WhatsApp and different messengers?
Whatsapp, Messenger and Telegram are growing more popular each day. According to Nielsen’s Facebook Messaging Survey, 67 percent of cellular messaging app users said, that they expect to increasingly use messenger apps for business communique over the following years. The important advantage of messenger apps is that you may pick out to have a ‘One-on-One’ chat and create a personalised message. Or you create a chat organization to proportion a belongings. This manner absolutely everyone in the institution can provide feedback and percentage their mind. Example of how a 360° virtual tour seems shared on WhatsApp.

How to get leads from the digital excursion?
Conduct a assets viewing in actual-time by using shooting traveler statistics thru Mailwall integration. Meaning that traffic, who need to transport into the virtual excursion will must identify first with a purpose to preserve. This offers you the possibility to peer, who’s looking your tour and to react consequently.
Chat function – sales can interact and communicate actual time with the viewers with the aid of the use of the chat function.
How to installation a 360° virtual excursion of your private home?
1. Customize your property virtual excursion

Principal functionalities of 360° virtual tours that different apps offer:

A 360° walkthrough excursion with hotspots to move into the assets
Name of each hotspot
Image style & easy image editor
A thumbnail in line with tour (on your excursion gallery)
Logo & custom branding
Icons for points of hobby
Experience information e.G. Tune
A short description of the belongings in distinctive languages
The specific location of the belongings on the map
A ground plan view and facts approximately the ornament substances
Contact information of the income agent

Examples of modifying functionalities
2. Share your 360° virtual excursion

You have exclusive alternatives in relation to sharing your virtual tour. But first, locate the “percentage” option and duplicate the excursion URL or embed the code.

Embed it on your internet site: Send the code of the 360° virtual excursion in your web developer to insert it inside the code of your internet site both it’s a WordPress or every other builder. Or insert it your self. For each website builder, you could discover unique plugins (WordPress’ example) which are immediately embedding 360 digital tours.
Share via WebLink: Send a WebLink on your clients according to email, WhatsApp or Facebook messenger. The WebLink is likewise used while publishing a property on a market.

After the success of our 360° virtual tours app for present houses, Prompto determined to develop a 360° digital excursions function for no longer-yet-constructed tasks. Find extra here!

More actual estate advertising and marketing recommendations to come back each week on our blog and follow us on LinkedIn and Facebook for updates and upcoming articles.

Thank you!

Lina, on behalf of the whole Prompto.Com group.


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