November 27, 2021 11:11 am

How to Get MRF Tyres Dealership or Franchise

MRF Tyres Dealership / Franchise: In India, the number of vehicles on the road keeps increasing year after year. A lot of people either want to or already own a car so that they can live a life of convenience. But cars are not cheap. Not only is there a significant amount of money required to buy a car, but it also takes a lot of time and maintenance to make sure that it runs for years to come. One of the essential parts of a car is the tyre. MRF Tyres Dealership Car safety depends a lot on the tyres. And when it comes to tyres, the most trusted brand in India is MRF. The brand is so popular among Indians that people specifically ask for MRF tyres for their cars. Over the years, MRF has managed to make a special place for itself as one of the most reputed brands not only in India but all around the world.

About the Company:
MRF Limited is an Indian multinational corporation. MRF stands for the Madras Rubber factory. It is a tyre manufacturing company and produces the largest numbers of tyres in India. It also ranks 14th on the list of the largest tyre manufacturing companies in the world. Products like tyres, conveyor belts, tubes, toys, treads, etc. are made by the company.

The founder of MRF was a man named K.M. Mammen Mappillai. He started the company in 1946 at Tiruvottiyur, Madras (now known as Chennai), to manufacture toy balloons. It was not until 1952 when the company started the production of tread rubber. In November 1960, MRF Limited turned into a private company and got into a partnership with a company based in Ohio, the United States named Mansfield Tyre & Rubber Company, to manufacture tyres. On 1 April 1961, the company went public and in 1967, MRF became the first Indian company to export tyres to the United States.

In 1989, MRF got into a partnership with Hasbro, the largest toy-making company in the world, and started Funskool India. In 1993, the company crossed the mark of 10 billion rupees. It was the first Indian tyre company to do so. From there on, due to their great sponsoring and marketing decisions, they managed to become one of the most well-known brands in India.

Products Range:
Although most commonly known for producing tyres for vehicles, several other products are also manufactured by the company. Following is a list of products made by MRF:

Conveyor Belts
Cricket accessories
Industrial Paints and Coatings
Business Model:
By way of brilliant sponsoring and advertising over the years, MRF has managed to put its name out in the market. For example, a lot of people first came to know about MRF through the sport of Cricket, as MRF sponsored the cricket equipment of many prominent players like Sachin Tendulkar. Their ad campaigns involving the likes of Virat Kohli have also managed to attract a lot of eyeballs. MRF sells its products through its exclusive stores and does not depend on other multi-brand tyre outlets. MRF also has an alliance with some significant automobile companies and is the OEM (Original Equipment Manufacturer) for them.

There are more than 5,500 MRF dealerships all across India and every 2 out of those 3 dealerships are exclusive outlets. MRF’s total revenue for the year 2017-18 was around 15,078 crore rupees. The company’s plan going forward is to invest about 800 to 1,000 crore rupees in the manufacturing of products. By 2021, MRF expects its income to grow by 20,000 to 22,000 crore rupees.

All of the numbers mentioned above and statistics indicate that positive results should be expected if one wants to invest in MRF. Another good reason to invest in MRF is that the company helps the franchisee in the training and other store-related support required to set up the franchise. MRF does not only provide support while the franchise is being set up but also assists the franchisee throughout the journey at least until the break-even point is achieved.

MRF Tyres Dealership & Franchise:
MRF tyres franchise in india

There are specific requirements that need to be fulfilled by an applicant to successfully become an owner of an MRF franchise. The first requirement is regarding the required area of the store or outlet. An individual applying for an MRF dealership needs to make sure that he or she has an area of around 370 square meters or 4,000 square feet to set up the store. Otherwise, they would not get the dealership.

MRF Tyres Dealership Cost:
The second requirement that needs to be fulfilled is the MRF tyres dealership cost of investment. 10 lakh rupees will be the amount required as an initial investment to get an MRF dealership. Apart from that, an investment of approximately 23 lakh rupees will be needed to get the dealership. This investment is necessary to cover the cost of equipment and other store-related expenditure.

Return on Investment (ROI):
There is no exact number or statistics to show precisely how profitable an MRF dealership is. But considering the path the company is on, their plans and investments and also keeping in mind the brand value that MRF brings to the table, it is safe to say that investing in an MRF franchise can fetch great results for an individual.

How to get MRF tyres dealership?
One thing that every individual interested in investing in MRF wants to know is how to apply for an MRF dealership. Well, the application process is very simple. One can simply visit the official website of the company online and fill out the application form to apply for an MRF dealership. Details like name, address, contact information, identity proof, details of the outlet, email address, etc. will be asked to be filled. Other than that, the financial information of the individual will also have to be submitted along with the application form. The MRF support staff then reviews the application form. If the candidate’s application gets shortlisted, he or she is called up by the MRF personnel for a personal discussion. After that, it is up to the people at MRF to decide whether to take the process forward or not.

Another way to apply for an MRF dealership is to simply just visit the MRF office in Chennai.

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