May 21, 2022 2:13 am

Before I got into the vinyl graphics business, I wasn’t quite sure how die-cut decals were applied. How did they get the phone number so straight on a truck? Or how was that intricate logo die-cut logo applied to a wall allowing the wall color to show through?

Now, having been in the business for over 16 years and understanding the process, I forget that our consumers don’t always comprehend how their custom wall decals are made. I thought I’d try to explain both how, and why, they are so easy to apply.

So, let’s take the Nike logo. It’s mostly letters and a swish, right? Well what if I wanted the wall color to show through where the letters were absent?

Some may think that we would print the decal on clear vinyl. That would make sense right? The color of the wall would show through and it would be easy to apply.

But in all honesty, do you think that would look professional? In some lighting, you know you would be able to see where the clear tape ends and that would look, well… tacky.

So then the only option would be to die cut each letter right?

That wouldn’t be too difficult for our logo, especially if the wall decal were to be very large – for a lobby or conference room.

But what if the lettering were smaller? Or what if we wanted to include the smaller text “Adhere to your style” in the decal? That text is script and much smaller and thinner than the letters in our logo.

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